Your website should be a 24/7 sales engine that attracts and converts customers. Nothing else.
What is Website Development?
Millions of businesses across the world have websites – some are nice to look at while others are flat out hideous.
The biggest problem that consistently costs each business money is the fact that they are not able to properly identify the actual role of their website.
While it’s great to have an “online presence”, these businesses are missing the most important part of that phrase – they are “online”, but they are not “present”.
To be blunt, the only reason any business should have a website is so that it can act as a 24/7 sales team that can consistently produce revenue.
That’s it – nothing more, nothing less.
We classify websites into 2 categories:
A “Sales Engine”
A “Sales Engine” Website is one of the best investments you can make in your business’s future.
- It’s an incredibly powerful marketing engine that keeps churning out prospects and clients for years down the road.
- It gets visitors to actually interact with your business, instead of just browsing around.
It’s fully automated and systematized, so you know that it’s working hard for you 24/7, whether you are aware of it or not.
- It puts you miles ahead of you competition, giving you an inherit advantage with its pure performance, and makes you the envy of the entire industry.
It captures visitor information, instead of just waiting on them to take initiative and call.
A “Stick in the Mud”
A “Stick in the Mud” Website is what is most common these days, and can be explosively dangerous to your business.
- It does not monetize
- It is horrible at communicating benefits to potential clients, and why they should do business with you instead of anyone else.
- It has absolutely no reason for the visitor to actually do anything (so they don’t).
It is just a brochure, self-pleasuringly talking about how great your company is (while ignoring the visitor’s problems and offering no solution).
- It’s extremely tough to interact with on mobile devices, thus losing potential prospects.
- Search Engine Marketing/Pay-Per-Click (SEM/PPC)
- Search Engine Optimization (SEO)
- Website Design
- Conversion Rate Optimization (CRO)
- Social Media Marketing (SMM)
- Online Reputation Management (ORM)
- Content Marketing