A lot of the work done through SEO is designed to bring people to your website and make your site more visible. But once you get them there, you want to make sure that those visitors become paying customers. How successful you are at turning visitors into customers is known as Conversion Rate Optimization (CRO). It involves designing your site and your content in such a way as to make it simple for visitors to make purchases. You would also be making your site appealing and informative so that visitors are engaged and want to know more about what you have to offer. CRO involves a lot of hard work and constant maintenance to keep your site relevant and accessible. You have to stay up with advances in technology and new trends in online use, but it can be well worth it. Let’s look at some of the benefits you gain by focusing on CRO.
Increase in Customers
The obvious benefit is that you’ll see more customers for your business. If more of your visitors are buying what you sell, then you bring in more revenue and enjoy greater profits. It’s a boost to your bottom line, and if done correctly, it can be a significant boost. Essentially, you decide how much you will gain through CRO by deciding how much effort you will put into it. CRO may not be free, but it is certainly cheaper than advertising. In many ways, it is much better than spending ad dollars, because you never know if those dollars are going to end up bringing in people to your site who will actually buy something. CRO ensures more sales, and it’s simply a smart business decision.
The Edge Can Really Carry You
In competition, you don’t have to outdo your rivals by much to win a significant prize. In any race, the winner can be only inches ahead of the runner up and win all the glory. The same concept holds true with businesses. You don’t have to be ahead by much to really enjoy significant gains over your competition. Simply bringing in slightly profit per visitor to your site can really add up and put you far ahead of your competition. Incremental victories can carry you a long ways and make you the clear front-runner in a race against the competition. You can achieve that edge through CRO, ensuring that people coming to your site are spending more and are more likely to spend something than they would at your competition’s. The more effort you put into it, the better your returns will be, and consumers will start to see you as the clear leader in the industry. Just be careful about slacking off once you have that edge. In order to keep the advantage over your competitors you need to keep working to maintain your CRO.
Conversion Rate Affects Profit
Increasing your conversion rate just slightly can greatly boost your profits. If you just raise that rate by a few percentage points, you can see ten times that amount in profit increases. That’s because each customer can make a difference on your bottom line, and when you are taking a portion of your visitors and turning them into customers through CRO, then you are making a sizeable impact on your bottom line. Conversely, if your conversion rate drips a few percentage points, your profits are going to drop considerably as well. This is something you have to keep at and put as much effort into as possible. If you aren’t converting visitors into customers, then your site isn’t being much use to your business.
CRO Gives You Room to Grow
If you can increase your profits through CRO and turn a large percentage of your visitors into customers, then you end up with far more resources to work with. You can budget more money for your business and you can put more into advertising. This creates a great business cycle where you are able to invest more because of the work you did. That investment can then be turned into more advertising to bring in more customers and increase your income. Once you have some great CRO in place, you can confidently pour more money into advertising. That’s because you know that the visitors your advertising brings to your site are going to benefit you, thanks to your high conversion rate. It’s a cycle you can use to drive your business to greater and greater success with each passing year.